F.Optimal Connection Market Review Week 60
It was such an interesting discussion we got to have with our Head of Roses Department, Ishai Sharon, about his review of the flower market. He was quick to start by pointing out that after a long period of an extreme hot summer in Europe, which caused very low demand, finally the market saw an improvement and better prices.
Ishai Sharon, Head of Roses Department
“On week 34 the rose prices were still lower by 15% compared to last year in the same period,” Ishai affirms, “with about the same supply in quantity.” He adds that in weeks 35 and 36 the quantity went down by about 20% and the prices increased by 26% compare to year before. Weather changes in Europe to lower temperatures and continued low temperatures and cloudy weather in Kenya were the main reasons for this phenomenon. Low production from the local market also contributed to achieve the high prices.
“The quality of the roses from Kenya has improved, with less damage and botrytis bringing trust back again from the buyers and we hope that the hard period is behind,” Ishai states. Following the weather changes in Kenya in the past days to warmer with more sun, the production has started to increase. According to his assessment, we should expect that the market will be good for the next 2 weeks and further.
We feel that the demand for flowers is high. “For the next period, some huge promotions in the European market have been planned, keeping the market price stable,” Ishai concludes.
Naivasha Horticultural Fair
We’re delighted to be taking part in the Naivasha Horticultural Fair 2018, Africa’s biggest Horticultural fair. This year event shall be held from the 21st – 22nd of September and will draw an audience from across the continent and Europe. Please take advantage of this opportunity and meet us for direct discussion about market planning, looking together for new varieties and more. See you all there!
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