F.Optimal Connection Market Review Week 60
The market report in Europe for this week was rather negative. Ishai Sharon, Rose’s Department Manager, informs the team that the weather in Europe was extremely hot due to the summer season starting quite early; this made it possible for high local production levels that resulted in very low demand for the flowers and ended up causing their low prices.
Ishai Sharon, Rose’s Department Manager
The market segment in the supermarket flowers sector was also not positive. Ishai explains this happened because of the very large quantities of flowers that arrived from Ethiopia; this essentially created a lot of surplus of Roses in the market.
In the medium segment, Ishai points out that all flowers with a head size of 4.5cm attracted low demand and low prices. Those in the premium segment with a head size of 5.5cm continued to maintain reasonable prices which Ishai believes will see most farms left with some margins of profit.
The weather forecast for the next 10 days according to Ishai will be better and the temperatures are also expected to go down. He notes that vacations across Europe haven’t begun. He therefore expects to see demands for flowers rise considerably especially during the end of the schools and students days in Scandinavia. Ishai affirms, “Later for the months of July and August, the vacation period is set to begin; unfortunately all supplies from Kenya are expected to be low.”
The main factor that will continue to influence prices will be pegged on the kind of weather experienced. He concludes, “Let’s hope that after the early summer the rest of Europe will experience normal weather without it being extremely hot.”
We wish all growers the best.
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